Intuitive interfaces: what actually makes them clear?
UX, Accessibility, Communication, Product, UI Paul Wilshaw UX, Accessibility, Communication, Product, UI Paul Wilshaw

Intuitive interfaces: what actually makes them clear?

Most “intuitive” interfaces are just clear. This article shows how to remove cognitive load with precise language, predictable structure, and visible feedback. Use the clarity trifecta and the 3–30 ladder, run the five-second test, and fix mobile-first friction that costs sign-ups and sales.

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Designed for Humans joins the DiSH Accelerator to scale sustainable, human-centred innovation
Business update, Innovation, Sustainability Niomi Wilshaw Business update, Innovation, Sustainability Niomi Wilshaw

Designed for Humans joins the DiSH Accelerator to scale sustainable, human-centred innovation

We’re thrilled to share that Designed for Humans has been selected to join the DiSH Accelerator programme.

Being selected for the programme marks an exciting step forward for us as we continue to expand our work in sustainable, inclusive and ethical digital design. Read the blog to find out what this means for Designed for Humans.

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Growing with purpose: Welcoming Tiff and our sustainability journey
Sustainability, Business update Niomi Wilshaw Sustainability, Business update Niomi Wilshaw

Growing with purpose: Welcoming Tiff and our sustainability journey

At Designed for Humans, we believe great design should have a positive impact on people, and on the planet too. That’s why we’ve been working hard to create our Sustainability Commitments and we’re thrilled to welcome Tiffany Huxley as our new Sustainability and Content Executive who will help us transform our ideas into measurable action. Read on to find out more about our Sustainability plans.

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Designing with assumptions is slowing you down
UX, Brand, Start-ups Paul Wilshaw UX, Brand, Start-ups Paul Wilshaw

Designing with assumptions is slowing you down

In UX, the most damaging decisions aren’t usually made out of laziness or ego, they’re made out of assumption

  • Assuming users know what that icon means.

  • Assuming the flow is logical.

  • Assuming people actually read error messages (spoiler: they don’t).

Read our top tips to avoid designing with assumptions.

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Inclusive design for social impact
Design, Brand, Communication DesignedforHumans Ltd Design, Brand, Communication DesignedforHumans Ltd

Inclusive design for social impact

Social impact organisations are realising that good intentions alone aren’t enough. To win hearts, funding, and volunteers, they need stories that feel real, campaigns that include everyone, and platforms that work for all. By blending empathy-driven storytelling with inclusive design principles.

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From code to conscience: Why Edinburgh’s AI boom must put people first
AI, Design, Product DesignedforHumans Ltd AI, Design, Product DesignedforHumans Ltd

From code to conscience: Why Edinburgh’s AI boom must put people first

The tech scene is buzzing with AI innovation, but speed alone won’t win the race. As start-ups push the boundaries of what’s possible, they face a bigger question: can they build AI that’s not just clever, but also transparent, inclusive, and ethical? This isn’t a side quest — it’s the main storyline.

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Scaling up: User-Centric design for Tech Start-ups in Manchester
UX, Design, Brand, Start-ups DesignedforHumans Ltd UX, Design, Brand, Start-ups DesignedforHumans Ltd

Scaling up: User-Centric design for Tech Start-ups in Manchester

Start-ups are rewriting the rulebook on how to launch products that matter. Tight budgets and impossible timelines might sound like a recipe for compromise. Yet, these ventures are proving that bold design thinking, rapid prototyping, and a relentless focus on users can turn constraints into a competitive edge.

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Navigating 2025: AI‑Driven Design, evolving product ownership and strategic marketing
Marketing DesignedforHumans Ltd Marketing DesignedforHumans Ltd

Navigating 2025: AI‑Driven Design, evolving product ownership and strategic marketing

The pace of change in the digital world can feel overwhelming. Your product launch, which should have taken a month, has evolved into a three-month saga because our processes hadn’t kept pace with the tools. Sound familiar? In 2025, there’s an exciting convergence of artificial intelligence, user‑experience design, product ownership and marketing. Understanding how these threads weave together will help you avoid those late‑night rushes and build products people love.

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