Launching our Sustainability Strategy and Roadmap
We want to design for a Net Zero planet. We are proud to share our brand new Sustainability Strategy and Roadmap with you. Read the blog to find out more.
Designed for Humans joins the DiSH Accelerator to scale sustainable, human-centred innovation
We’re thrilled to share that Designed for Humans has been selected to join the DiSH Accelerator programme.
Being selected for the programme marks an exciting step forward for us as we continue to expand our work in sustainable, inclusive and ethical digital design. Read the blog to find out what this means for Designed for Humans.
How are you inspiring the next generation of women?
Today (08/10/25) is Ada Lovelace Day, an international celebration of the achievements of women in science, technology, engineering and maths (STEM). Read the blog to find out why it is important to consider what we can all do to inspire the next generation of women into STEM.
Inclusive by design: Supporting Dyslexia Awareness Week 2025
Accessibility is at the heart of our business and to support Dyslexia Awareness Week 2025 we’ve created a free accessibility guide to make it easier for dyslexic people to navigate your website.
Growing with purpose: Welcoming Tiff and our sustainability journey
At Designed for Humans, we believe great design should have a positive impact on people, and on the planet too. That’s why we’ve been working hard to create our Sustainability Commitments and we’re thrilled to welcome Tiffany Huxley as our new Sustainability and Content Executive who will help us transform our ideas into measurable action. Read on to find out more about our Sustainability plans.
Designing with assumptions is slowing you down
In UX, the most damaging decisions aren’t usually made out of laziness or ego, they’re made out of assumption
Assuming users know what that icon means.
Assuming the flow is logical.
Assuming people actually read error messages (spoiler: they don’t).
Read our top tips to avoid designing with assumptions.
Getting the wrong answer helps you innovate (and find the real problem faster)
We’ve all been told the same story: be efficient, be lean, get to the “right” solution fast. The trouble is, that mindset can quietly box you in. Here’s the another way: the fastest way to better design might be through deliberately bad ideas. Sounds wrong, doesn’t it?
Inclusive design for social impact
Social impact organisations are realising that good intentions alone aren’t enough. To win hearts, funding, and volunteers, they need stories that feel real, campaigns that include everyone, and platforms that work for all. By blending empathy-driven storytelling with inclusive design principles.
From code to conscience: Why Edinburgh’s AI boom must put people first
The tech scene is buzzing with AI innovation, but speed alone won’t win the race. As start-ups push the boundaries of what’s possible, they face a bigger question: can they build AI that’s not just clever, but also transparent, inclusive, and ethical? This isn’t a side quest — it’s the main storyline.
Scaling up: User-Centric design for Tech Start-ups in Manchester
Start-ups are rewriting the rulebook on how to launch products that matter. Tight budgets and impossible timelines might sound like a recipe for compromise. Yet, these ventures are proving that bold design thinking, rapid prototyping, and a relentless focus on users can turn constraints into a competitive edge.
Navigating the digital landscape: Inclusive UX for Healthcare
Designing Healthcare for Everyone: From Legacy Systems to Human-Centred Digital Care. A Design Thinking approach proves invaluable. It begins with Empathise: conducting in-depth user research, perhaps through ethnographic studies.
Navigating 2025: AI‑Driven Design, evolving product ownership and strategic marketing
The pace of change in the digital world can feel overwhelming. Your product launch, which should have taken a month, has evolved into a three-month saga because our processes hadn’t kept pace with the tools. Sound familiar? In 2025, there’s an exciting convergence of artificial intelligence, user‑experience design, product ownership and marketing. Understanding how these threads weave together will help you avoid those late‑night rushes and build products people love.
AI-powered card design: Speed, customisation and inclusion
Designing the perfect payment card has always been a delicate balancing act between quality, compliance, and brand expression. Today, artificial intelligence is rewriting the rules.
A lesson on how AI, design and personalisation are a win for brand loyalty.
Apple’s New Liquid Glass Design: Practical Guidance for Designers
The Liquid Glass language introduces a translucent, adaptive UI material across Apple’s 2025 OS releases and now ships in Figma’s latest effect update. When used thoughtfully, it can enrich hierarchy, but it carries real performance and accessibility costs if over-applied. The sections below summarise the design’s strengths and pitfalls, show how to recreate it in Figma, and outline best-practice patterns to keep products inclusive.
The European Accessibility Act: A Strategic Opportunity for UK Businesses
In this blog we simplify the European Accessibility Act (EAA), which came into force on 28 June 2025, and we have created a free action plan design guide which contains immediate actions, a short-term strategy and a long term vision action plan checklist to help you to prepare for the EAA.
UX isn’t a department, it’s a culture
When scaling a product, it's easy to treat UX as a design step, something to layer in once the roadmap is set and the screens are ready to be polished.
In the most successful start-ups we work with, UX isn't a phase or a team. It's a way of thinking that cuts across product, engineering, comms and leadership. It’s a culture of curiosity, clarity, and co-creation, from the first idea to the final release.
AI needs a better interface, and fast
Remember When Search Was Simple?
Back when Google ruled the digital world, the interface was brilliantly simple: a single box, a blinking cursor, and instant results. It felt easy. Fast forward to today, and many so-called innovative tools have kept that same box, but the experience feels anything but simple.
Why so many start-ups struggle with simple and how to get it right
In this blog find out how to simplify your product before launch and download our free toolkit to uncover the UX, brand, and messaging mistakes that are slowing your start-up down, and find out how to fix them before your next funding round.
When brand gets in the way: Rethinking consistency and clarity in UX
Two of the most commonly misunderstood design principles are consistency and cleverness. Ironically, both are often applied in the name of branding but they can quietly undermine the user experience when left unchecked.
Find out why it’s more important to focus on the user's best interest.
Innovating digital products for real humans
This article is for product managers, UX/UI designers, and innovation leaders who find their digital products aren't resonating with their intended audience. If you're noticing high churn rates or low engagement despite having advanced tech, this post is your guide.