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About us

With decades of experience across UX, digital innovation, corporate communications, branding, and change leadership, we bring together a rare blend of creativity, strategic leadership, and deep industry expertise to help organisations design, communicate, and lead with impact. 

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More than design

We offer a holistic approach to product, brand, and communication. From building design systems and digital strategies to embedding values and storytelling through content and video, we support you so that your products pay for themselves and your messages are more meaningful.

Why work with us?

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You’re not just a client. We partner, listen, challenge and adapt because the goal is to make your business, product and people stand out.

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We bring strategic clarity, inclusive design thinking, and hands-on delivery to transform your product, UX, design, and communication into impactful, user-centred experiences that sell and scale.

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Versatility that’s rare. We have 40+ years’ experience working as leaders across many sectors, which means we can adapt quickly, offer a fresh perspective and push the boundaries of possibility.

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We’re lean, not bloated. Everything is done with purpose and your customers in mind to create smart, scalable solutions to add value to your business and team quickly.

Our Values

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Human

We design for humans crafting thoughtful, accessible designs built on diversity and inclusion. We believe the best ideas happen when we listen and collaborate.

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Innovative

We innovate by staying curious, testing boldly, learning constantly and always designing with the user in mind.

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Creative

We are creative. From bold ideas to polished execution, we shape standout experiences by blending strategy, storytelling, and design to move products, teams and voices forward.

Our promise to you

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We won’t design in a vacuum. We will involve you every step of the way, and we will listen and understand your user needs to build purposeful products and solutions.

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We never stop at average or safe. We won’t ship uninspired, generic or purely functional work. We thrive on pushing creative boundaries.

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We never design for the few or overlook accessibility. From language to UX to visual design, everything we create strives to be welcoming and usable by all humans.

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We don’t overcomplicate things. We never let complexity get in the way of clarity. Intuition and simplicity are core to our work - not just for users, but across communication, strategy, and execution.

Meet our founders

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Paul Wilshaw

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Paul is a seasoned digital leader with over a decade of experience delivering innovative products and shaping the direction of start-ups and established brands alike. With a foundation in design thinking and a strong technical background in web and mobile development, Paul has led high-performing teams, championed inclusive design, and solved complex business problems with technology and empathy. He's also an established voice in the design community as the host of the Faster Horses podcast, and a regular speaker at industry-leading events like Finovate Europe and Product Tank. Paul’s ability to balance creativity, commercial goals and ethical design makes him a sought-after advisor for businesses navigating the future of digital products.

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Niomi Wilshaw

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Niomi brings more than 20 years of experience in corporate communications, change strategy, and leadership engagement for global organisations. A trusted adviser to C-suite executives, she crafts compelling narratives that drive cultural transformation, embed values, and deliver measurable business outcomes. She’s led multi-channel campaigns and complex brand rollouts that strengthen internal alignment and drive engagement, and navigated crisis communications and managed external reputation helping businesses communicate through change, growth and innovation.

Let’s work together