Intuitive interfaces: what actually makes them clear?
Most “intuitive” interfaces are just clear. This article shows how to remove cognitive load with precise language, predictable structure, and visible feedback. Use the clarity trifecta and the 3–30 ladder, run the five-second test, and fix mobile-first friction that costs sign-ups and sales.
Inclusive by design: Supporting Dyslexia Awareness Week 2025
Accessibility is at the heart of our business and to support Dyslexia Awareness Week 2025 we’ve created a free accessibility guide to make it easier for dyslexic people to navigate your website.
The European Accessibility Act: A Strategic Opportunity for UK Businesses
In this blog we simplify the European Accessibility Act (EAA), which came into force on 28 June 2025, and we have created a free action plan design guide which contains immediate actions, a short-term strategy and a long term vision action plan checklist to help you to prepare for the EAA.
Accessibility isn’t just compliance - it’s good design
Accessibility isn't only about checking off legal boxes. It's about creating interfaces that are clear, usable, and respectful to everyone. If your product isn’t accessible, it’s not fully usable—and that’s a failure in user experience, not just a risk in regulation.
Designing responsibly with AI: 4 principles every UX professional should follow
Artificial Intelligence is no longer a futuristic concept—it’s a powerful tool shaping how users interact with products today. From personalised recommendations to predictive search and intelligent interfaces, AI has woven itself into the fabric of modern UX design. Yet, with great capability comes great responsibility.
To truly harness AI’s power without compromising user trust or ethical standards, designers must adopt a principled approach.