Intuitive interfaces: what actually makes them clear?
Most “intuitive” interfaces are just clear. This article shows how to remove cognitive load with precise language, predictable structure, and visible feedback. Use the clarity trifecta and the 3–30 ladder, run the five-second test, and fix mobile-first friction that costs sign-ups and sales.
Inclusive design for social impact
Social impact organisations are realising that good intentions alone aren’t enough. To win hearts, funding, and volunteers, they need stories that feel real, campaigns that include everyone, and platforms that work for all. By blending empathy-driven storytelling with inclusive design principles.