Designing responsibly with AI: 4 principles every UX professional should follow

Artificial Intelligence is no longer a futuristic concept—it’s a powerful tool shaping how users interact with products today. From personalised recommendations to predictive search and intelligent interfaces, AI has woven itself into the fabric of modern UX design. Yet, with great capability comes great responsibility.

To truly harness AI’s power without compromising user trust or ethical standards, designers must adopt a principled approach.