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Getting the wrong answer helps you innovate (and find the real problem faster)
Innovation, UX DesignedforHumans Ltd 08/09/2025 Innovation, UX DesignedforHumans Ltd 08/09/2025

Getting the wrong answer helps you innovate (and find the real problem faster)

We’ve all been told the same story: be efficient, be lean, get to the “right” solution fast. The trouble is, that mindset can quietly box you in. Here’s the another way: the fastest way to better design might be through deliberately bad ideas. Sounds wrong, doesn’t it?

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