Innovating Digital Products for Real Humans

UXBrand

11 Jun

Many businesses struggle to keep their digital products human-centric in a fast-moving digital world. Too often, innovation becomes technology-led rather than user-led, resulting in digital experiences that look impressive but feel hollow to actual users.

This article is for product managers, UX/UI designers, and innovation leaders who find that their digital products are not resonating with their intended audience. This post is your guide if you're noticing high churn rates or low engagement despite having advanced tech.

Take the example of Airbnb, a platform that revolutionised travel by placing user experience at its core. Airbnb understood that digital innovation isn't merely about features; it’s about crafting experiences that address genuine human needs—comfort, security, and ease of use. Airbnb maintains its market dominance and loyal user base by continually adapting based on user feedback.

Here are three practical steps to keep your innovation human-centric.

Start with the problem, Not Technology:

Before developing any product feature, spend substantial time understanding your users. Conduct interviews, observe fundamental interactions, and meticulously map out user journeys.

Iterate Rapidly Based on Real Feedback:

Embrace rapid prototyping. Quick, iterative testing ensures your digital product evolves in direct response to genuine user needs, avoiding costly missteps.

Prioritise Clarity and Simplicity:

Complexity can undermine innovation. Ensure your product is intuitive and accessible, eliminating unnecessary friction points that frustrate users.

At Designed for Humans, we help businesses innovate effectively by placing humans at the heart of digital transformation. Our approach is practical, insightful, and rooted in real-world results.

Designed for Humans is here to make your product resonate and work for your business and for real humans.

Let's make magic