UX isn't just about users – it's about business needs too

16 May

UX conversations often orbit around the user alone. Empathy maps, personas, journey flows are all vital but here's the reality - brilliant UX without business impact is just decoration.

You can pour energy into delighting users, but remember to ask the tougher questions to meet the needs of the business:
❓Does this design drive sign-ups or stall them?
❓Are we reducing support tickets or simply making pretty interfaces?
❓ Does the user journey align with business goals or does it just feel good in a Figma prototype?

Great UX isn’t just about making things easy or beautiful. It’s about making things work for both users and the business.

💡 Actionable tips for keeping UX accountable and commercially aware:
🔹 Marry metrics to design. Don't ship without knowing what you’re measuring. Are we aiming for increased conversions? Faster onboarding?
🔹 Get cross-functional early. Bring product, engineering and marketing into design reviews. Friction now saves chaos later
🔹 Prototype the impact. It’s not just about how the interface looks, it’s how it performs. Simulate it. Test it. Stress it.

The most powerful UX leaders aren’t just user advocates. They’re business translators too!

Designed for Humans is here to make your UX resonate and work for real humans.

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