Transforming UX design with AI and ML
The fusion of Artificial Intelligence (AI) and Machine Learning (ML) with User Experience (UX) design is revolutionising the way we create and interact with digital products. This integration is not just a trend but a fundamental shift towards more personalised, efficient, and intuitive user experiences.
UX fail: Are you designing for yourself or your users?
One of the biggest mistakes in UX? Designing based on assumptions rather than real user behaviour. It’s easy to think, “This makes sense to me, so it must make sense to everyone.” But here’s the thing—you are not your user.
UX myth: Simplicity = Minimalism
Ever heard "good UX is just making things minimal"? It’s a common misconception! Stripping away elements can make an interface look clean, but does it actually make it easier to use?
Why good UX is invisible
From our experience, the best UX often goes unnoticed. If users don’t think about your design, it’s usually because it just works. No frustration, no confusion—just a seamless experience.
Designing responsibly with AI: 4 principles every UX professional should follow
Artificial Intelligence is no longer a futuristic concept—it’s a powerful tool shaping how users interact with products today. From personalised recommendations to predictive search and intelligent interfaces, AI has woven itself into the fabric of modern UX design. Yet, with great capability comes great responsibility.
To truly harness AI’s power without compromising user trust or ethical standards, designers must adopt a principled approach.
UX tip of the day: Are you designing with accessibility in mind?
Accessibility isn’t just a nice-to-have— it’s a fundamental part of good UX. When we think about creating inclusive digital experiences, we must consider everyone’s journey, not just the average user.