Paul and Niomi Wilshaw cartoon style in front of an electric lime U with winking face from the Designed for Humans logo

Your UX/UI partner for digital growth

We’re a Manchester-based team helping visionary businesses design inclusive, high-impact digital products that convert, and have a positive impact on people and the planet.

We are Designed for Humans

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UX and UI that stops wasted build and helps products scale

If your product is shipping but adoption is slow, decisions feel risky, or your team is stuck firefighting, the problem usually isn’t engineering. It’s UX.

We help CTOs, CPOs and Founders make confident product decisions, reduce rework, and turn complex ideas into usable experiences.

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Trusted by growing teams

We work with ambitious organisations across the North West and UK who need senior UX thinking without the overhead of hiring.

Whether you’re scaling, modernising, cleaning up product debt or sharpening your message, we bring a structured, collaborative approach that removes friction and accelerates alignment.

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40+ years

of experience in product, technology, design, innovation and communication

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90+ awards

for design, UX, innovation and technology

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30+ launches

of products, platforms, apps and websites

Who we are for

You’re a scale‑up or established SME with a digital product that needs to scale. You may be:

A CTO trying to reduce wasted build, de-risk delivery and make smarter use of emerging technology

A CPO needing clarity on what to prioritise next and how to turn ideas into a viable, scalable product

A Founder bringing an MVP to life while balancing growth, technology and limited capacity

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What changes when UX is done properly?

Without clear UX, teams burn time building the wrong things, engineers get frustrated and leaders carry unnecessary risk.

With the right UX in place, our clients see:

  • Faster, more confident product decisions

  • Stronger customer adoption and retention

  • Less rework and fewer late‑stage surprises

  • Better alignment between product, tech and commercial goals

  • Digital experiences that support growth instead of slowing it down

We specialise in UX/UI for complex products and growing organisations

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You’re not just a client. We partner, listen, challenge and adapt because the goal is to make your business, product and people stand out.

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We bring strategic clarity, inclusive design thinking, and hands-on delivery to transform your product, UX, design, and communication into impactful, user-centred experiences that sell and scale.

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Versatility that’s rare. We have 40+ years’ experience working as leaders across many sectors, which means we can adapt quickly, offer a fresh perspective and push the boundaries of possibility.

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We’re lean, not bloated. Everything is done with purpose and your customers in mind to create smart, scalable solutions to add value to your business and team quickly.

How we can help you

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UX services

We create clear, accessible product designs and solutions that actually save you money in the long run.

  • Product design

  • Accessibility audits

  • Wireframes

  • Validation

  • UX research

  • UX strategy

  • UX audits

  • Journey mapping

  • Rapid prototyping

  • UX testing

  • Site roasts and recommendations

  • Inclusive design audits

  • Requirements gathering

  • Persona development

  • Functional Specification Documents

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Designed for start-ups

We partner with start-ups at all stages to help you shape clear, compelling, and user-driven experiences that make you stand out in a crowded market and get taken seriously by funders, customers, and your future team.

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From idea to launch

Whether it’s an idea or a brief, we become your strategic partner to transform your product, UX, and design into impactful, user-centred experiences that sell and scale.

Adding value from day one

Who we’ve worked with

Why work with us?

Two women taking a selfie, with one showing peace sign and holding a smartphone, colorful background with flowers and leaves.

You’re not just a client. We partner, listen, challenge and adapt because the goal is to make your business, product and people stand out.

Cartoon of a smiling shopping website interface with a blue shopping basket, pink hearts, a pink speech bubble with yellow stars, a pink money bag with a pound symbol, and several small orange stars in the background.

We bring strategic clarity, inclusive design thinking, and hands-on delivery to transform your product, UX, design, and communication into impactful, user-centred experiences that sell and scale.

Colorful cartoon chameleon with a curly tail and large eye perched on a pink branch, surrounded by orange and pink stars, blue leaves, and a yellow tropical leaf in the background.

Versatility that’s rare. We have 40+ years’ experience working as leaders across many sectors, which means we can adapt quickly, offer a fresh perspective and push the boundaries of possibility.

Cartoon girl with blue hair, sitting in front of a yellow background, forming a heart shape with her hands, surrounded by pink hearts and orange stars.

We’re lean, not bloated. Everything is done with purpose and your customers in mind to create smart, scalable solutions to add value to your business and team quickly.

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What matters to us?

From accessible websites to sustainable practices like tree planting with Ecologi, we’re building a studio that puts human impact at the heart of everything we do. Curious about the people behind the work?

Let’s work together

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