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Turn your story into an engaging experience that customers and colleagues love

We craft innovative technology, communication solutions and delightful experiences.

We are Designed for Humans

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40+ years

of experience in product, technology, design, innovation and communication

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90+ awards

for design, UX, innovation and technology

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30+ launches

of products, platforms, apps and websites.

Who we’ve worked with

Award-winning design and innovation

Designed for Humans is simple, jargon-free, design, UX, technology and comms made for humans, by humans.

We bring people together to create exceptional digital experiences that are both accessible and intuitive.

Including all aspects of humanity isn’t just a nice thing to do; it’s good for your business and your brand.

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Why work with us?

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You’re not just a client. We partner, listen, challenge and adapt because the goal is to make your business, product and people stand out.

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We’re lean, not bloated. Everything is done with purpose and your customers in mind to create smart, scalable solutions to add value to your business and team quickly.

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Versatility that’s rare. We have 40+ years’ experience working as leaders across many sectors, which means we can adapt quickly, offer a fresh perspective and push the boundaries of possibility.

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We bring strategic clarity, inclusive design thinking, and hands-on delivery to transform your product, UX, design, and communication into impactful, user-centred experiences that sell and scale.

We’re pretty nice humans too

  • Paul is always pushing anyone he works with to strive to produce the best work possible and has always managed to get the best out of people as well as creating fantastic work himself.

    Barclays

  • Paul really strives for collaboration and safe spaces whilst being forward thinking with design principles, systems and processes - he's truly ahead of the game.

    Blue Prism

Read our latest blog

Blog
Why more data doesn’t always mean better UX
Why more data doesn’t always mean better UX

Product teams often rely heavily on analytics to drive UX decisions—bounce rates, click-throughs, session durations. These are all useful signals. But I’ve noticed a growing trend: we’re drowning in data and starving for insight.

Find out why more data doesn’t always mean better UX.

Read More →
When UX crosses the line: The new face of dark patterns
When UX crosses the line: The new face of dark patterns

The conversation around dark patterns hasn’t gone away it’s just evolved. What I’m seeing more frequently now is this: the most manipulative UX tactics no longer look obviously deceptive. Instead, they hide behind the language of personalisation, nudging, or even growth experimentation.

Good UX is persuasive, not manipulative. There’s a meaningful difference—and your users can feel it. The strongest products aren’t just optimised for clicks, they’re built for credibility.

Read More →
From tooltip tours to true journeys: Rethinking product onboarding
From tooltip tours to true journeys: Rethinking product onboarding

Onboarding is one of the most misunderstood stages of the product journey. There’s a trend where teams equate onboarding with a series of pop-ups, hotspots, or a guided tour that’s more style than substance.

Find out why you need to design your onboarding as an evolving, embedded part of the user journey.

Read More →

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